The World of Work

We have been dealing with the topic THE WORLD OF WORK.

Initially, we talked about THE NEW WORLD OF WORK. We compared today's world of work with the past one. We did many exercises in class and we read some texts, for example: “Staying-at- home mums fit the bill”, “Multi- Tasking Madness”, etc. We also did vocabulary exercises and revised the grammar topic, relative clauses. As for videos we watched the music video “Under Pressure” by Queen and David Bowie.

 Vocabulary related to the world of work

 Telework:  pros and cons

Then we started talking about WORKING STUDENTS. This week, we have been talking about students who have a part-time job, students who work in their holidays, do volunteer work or try a gap year. Many students have never heard of the term "GAP YEAR" since this is something we do not try in Portugal; consequently we will read and listen more about it.

 Gap year: pros and cons

Volunteering

Multiculturalism

In class we have been talking about the topic multiculturalism. Below you have some questions I asked and some answers I got from my students.

Multicultural societies

Definition of multiculturalism (among many definitions) : The doctrine that several different cultures (rather than one national culture) can coexist peacefully and equitably in a single country.

1.Can you name some of the most multicultural countries in the world?

Australia, the USA, Canada,  Argentina,  the UK, France, Luxembourg,  Switzerland, etc.


2. Why do people emigrate?
People emigrate to escape from:  unemployment, poverty, hunger, war, religious and political persecutions, natural disasters, drought, etc.
They are looking for:   better working and living conditions; better wages; a better education; political or religious freedom, family reunification, etc.

3. What sort of difficulties do these people face?

Discrimination, loneliness and distance from family and friends, difficulties in adapting to: a new language, new customs, rules, weather;  etc.

4.Should these people adopt the customs of the new country or should they keep their own traditions?

They can adapt to the customs of the new country but at the same time they should keep their own traditions.

5.  Let’s consider now the second and third generations. How different are they from their predecessors?

They are much more integrated in the new society but they often continue to be in contact with the culture of their parents/grandparents.

Reading comprehension exercises: “The British speak out – yes or no to multiculturalism”.

After reading
1.What are labels ? They’re sterotypes.  

   Stereotypes are standardized and simplified conceptions of groups based on some prior assumptions.


2.What does this mean?    Labels are for cans not people- Anthony  Rapp

    3. Why do people label each other? They want to feel superior to others. Many times this attitude hides a feeling of inferiority.

    4.  Why are people discriminated against? People are discriminated because of their: sex, age, race, colour, social status, religious or political beliefs, nationality, etc. In short, they are different from the dominant group.

    5. How does one person discriminate against another?

By excluding that person, by making fun of him/ her, by creating caricatures; by ignoring him/ her, by humiliating him/her, etc.

See the label multiculturalism (on the right) and find many more posts about this topic

Definition of love ....

Go to Camilo English Corner and find out what  students wrote about love.

Ethics in advertising

How can consumers protect themselves from misleading advertising?

Consumers should:

• Be attentive to advertising messages;
• Get informed before they buy;
•  Distinguish between advertising messages/pictures and reality;
•  Talk to their children about the tactics used by advertisers;
•  Complain when they feel misled/ fooled/deceived;
•   Read labels and “the small letters”;

Video:  Food ad tricks: helping kids to understand food ads on TY

What should authorities do?

-          Should they allow advertisers to do whatever they want?

-                                               establish laws against misleading advertising?

-                                                 ban commercials that influence people to behave in an unethical manner?

-                                               ban commercials aimed at children? 

Videos 

               Funny Toyota Rav4 Murder Ad Banned Commercial 2011 Carjam Radio Show  
            Effects of junk food advertising on childhood obesity.        

After watching the second video, answer these questions:

1-     What are the chronic diseases caused by fast food?

2-      Who profits from children´s obesity?

3-      How do advertisers target kids?

4-      What can society do?

A debate on consumerism

On February we are going to have a debate/ role play on consumerism.
Students are going to work in groups of four or five and are expected to perform the role of the following  characters.

Groups of four:
A shopaholic, a psychologist; an advertiser and defender of the consumer society; an activist against consumerism.

Groups of five:
A shopaholic, a psychologist; an advertiser and defender of the consumer society; an activist against consumerism; a friend or a relative of the shopaholic.

  Get prepared!

Consumerism and advertising

http://images.channelone.com/img/life/consumerism-l.jpg

We have been talking about the topic, Consumerism, which is divided in 3 different sets.

In the 1^st set, we discussed the following topics:

·         the impact of the media in our society;

·         the difference between reality and the pictures conveyed by the media;

·         the making of a celebrity;

·         today’s focus on popularity and success;

·         the perpetuation of the impossible “thin” and eating disorders;

·         Body idioms and expressions;

·         Grammar: Infinitives and gerund;

In this unit we used lots of videos such as:  Billionaire (Bruno Mars),  Celebrities before and after photoshop,   Less than perfect (Pink )

In the 2^nd set, we talked about:

• the impact of advertising in our society;
• commercial and non-commercial advertising;
• goals of advertising (AIDMA)
• what makes a good print ad;
•  xamples of advertising in our daily life;
• the differences between slogans and advertising messages;
• grammar: modals
• grammar: IF clauses type 3

We used videos such as, Emmy 2011 best commercial nominees ; Movie segments to assess grammar goals;


In the third set, we have been talking about:

• ·         the ethics in advertising;
• ·         examples of unethical/misleading advertising;
• ·         protection against misleading advertising;
• ·         aggressive advertising techniques;
• ·         effects of junk food advertising on childhood obesity.

We have been using videos such as, " Food ad tricks;  "Effects of junk food advertising on childhood obesity ;