Ethics in advertising

How can consumers protect themselves from misleading advertising?

Consumers should:

• Be attentive to advertising messages;
• Get informed before they buy;
•  Distinguish between advertising messages/pictures and reality;
•  Talk to their children about the tactics used by advertisers;
•  Complain when they feel misled/ fooled/deceived;
•   Read labels and “the small letters”;

Video:  Food ad tricks: helping kids to understand food ads on TY

What should authorities do?

-          Should they allow advertisers to do whatever they want?

-                                               establish laws against misleading advertising?

-                                                 ban commercials that influence people to behave in an unethical manner?

-                                               ban commercials aimed at children? 

Videos 

               Funny Toyota Rav4 Murder Ad Banned Commercial 2011 Carjam Radio Show  
            Effects of junk food advertising on childhood obesity.        

After watching the second video, answer these questions:

1-     What are the chronic diseases caused by fast food?

2-      Who profits from children´s obesity?

3-      How do advertisers target kids?

4-      What can society do?