Consumerism and advertising

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We have been talking about the topic, Consumerism, which is divided in 3 different sets.

In the 1^st set, we discussed the following topics:

·         the impact of the media in our society;

·         the difference between reality and the pictures conveyed by the media;

·         the making of a celebrity;

·         today’s focus on popularity and success;

·         the perpetuation of the impossible “thin” and eating disorders;

·         Body idioms and expressions;

·         Grammar: Infinitives and gerund;

In this unit we used lots of videos such as:  Billionaire (Bruno Mars),  Celebrities before and after photoshop,   Less than perfect (Pink )

In the 2^nd set, we talked about:

• the impact of advertising in our society;
• commercial and non-commercial advertising;
• goals of advertising (AIDMA)
• what makes a good print ad;
•  xamples of advertising in our daily life;
• the differences between slogans and advertising messages;
• grammar: modals
• grammar: IF clauses type 3

We used videos such as, Emmy 2011 best commercial nominees ; Movie segments to assess grammar goals;


In the third set, we have been talking about:

• ·         the ethics in advertising;
• ·         examples of unethical/misleading advertising;
• ·         protection against misleading advertising;
• ·         aggressive advertising techniques;
• ·         effects of junk food advertising on childhood obesity.

We have been using videos such as, " Food ad tricks;  "Effects of junk food advertising on childhood obesity ;